Be Passionately
Curious
Sailboat
What is your vision?
THIS TOOL WILL HELP YOU RECORD YOUR GOALS AND DEFINE YOUR VISION.
You will identify threats and weaknesses that could prevent your progress, as well as the strengths and opportunities that can push you towards your goal.
What to do:
❶ Arrange three pieces of paper in a row. Draw an ISLAND (your destination) on the paper to the right. Draw a sailboat with an ANCHOR below it on the middle paper. Draw WIND on the paper to the left.
❷ As a team, describe your destination, a.k.a. your goal. Around the island, write all the words that describe your brand’s main goal. Think about how you will measure this success, as well as what your team will and will not have when you reach this goal.
❸ Create a timeline. By what date do you want to reach this goal?
❹ Now, move to the middle piece of paper. Around the anchor, list all of the potential barriers that could prevent you from reaching this goal.
❺ Lastly, around the wind, list all of the positive factors (strengths and opportunities) that could help you reach your goal or speed up your timeline.