Be Passionately
Curious
Value Compass
How to reflect your organization’s deepest values?
A guide to meaningful, honest communications that present you and your organization positively with the reflection of your values.
There are three components involved: the audience, the actual compass and its four directions, and four blank spaces for the keywords describing the org’s desired image and stakeholders’ perspective.
What to do:
❶ Draw two primary axes. The north-south axis will represent the (N)ature, inner qualities org wants to project, and (S)tandards, exceptional principles org wants to project. The east-west axis represents the (E)motions of people affected by the event/situation and what it will take for the org to address the emotions and needs, and (W)ell-being of stakeholders. Below the axis, leave four blank spaces for the final directions of your compass.
❷ Use the list of the keywords* (or any words you find most applicable for your specific circumstances) and choose three words for each category that you feel resonate with you and your audience.
❸ From these three words, one that best applies to the current situation should be chosen and placed in the appropriate blank at the bottom.
❹ Once in place, all decisions, actions, and communications are screened through this new filter created by these four Value Compass terms.
*List of the keywords:
Concept by: Jeff Ansell