Be Passionately
Curious
Four Lenses
See your project or business through multiple angles
THIS ACTIVITY WILL HELP YOU DISCOVER THE FULL POTENTIAL OF YOUR WORK.
Define how you’d like your business, project, or self to be seen functionally, mentally, socially, and spiritually.
What to do:
❶ On the first index card, everyone should write “FUNCTIONALLY” and define what they believe your project does in the most basic, fundamental way.
❷ On the second card, everyone should write “MENTALLY” and note what they believe your project makes people think or feel.
❸ On the third index card, write “SOCIALLY” and jot down what unifies the project’s customers. How does it create a sense of belonging?
❹ On the fourth card, write “SPIRITUALLY” and note how the world is impacted by the project.
Review all of the ideas, identify common themes, and determine how you can use these ideas in your messaging. Do these ideas create any opportunities for growth?