Turn insight
into action.
Action into
lasting results.
Strategic brand, marketing, and growth thinking — delivered directly to your leadership team.
Most organizations know they need a stronger brand, a more coherent marketing strategy, or a clearer path to growth.
What they lack isn’t ambition — it’s the structured thinking and shared language to get the leadership team fully aligned and moving in the same direction. These workshops provide both.
Drawn from decades of working with organizations ranging from international brands such as Red Bull, Scotiabank, and GoodLife Fitness to local leaders in manufacturing, retail, and technology, each workshop is built around proven activities that have driven real strategic outcomes — not theory. They’re offered as a standalone track, entirely independent of the Refraction Pathway, for organizations focused specifically on brand, marketing, and growth.
Format: Half-day or full-day | Leadership team or marketing function | On-site or virtual | Worldwide — travel at cost
Starting from $12,000 Per Group / Two Full Days
Featured Activities:
Success Stories. Before you can communicate what makes your organization worth choosing, your team needs to agree on what success actually means. This activity surfaces shared values, uncovers what the team is genuinely proud of, and builds the foundation for a brand story that’s authentic rather than manufactured.
Story Arc. Most people lead with what they do. The ones who win lead with why it matters. This activity trains your team to pitch by starting with the problem, the tension, or the transformation — and arriving at what you do as the natural resolution. The result is a way of talking about your organization that people actually remember.
Persona Development. Strategy without empathy is guesswork. Building vivid, grounded personas of your customers and stakeholders helps your team make decisions through the lens of the people they’re trying to serve — sparking more innovative thinking and sharper strategic choices.
Business Model Canvas. A single-page view of how your organization creates, delivers, and captures value. Simple enough for every person in the room to understand the whole picture — and powerful enough to scenario-plan what’s next, test a new direction, or map out a spin-off designed to capture a new market.
Horizon Planning. Every organization has more ideas than bandwidth. This activity filters initiatives and plots them on a roadmap by time horizon and priority — so your team knows not just what to work on, but when. Crucially, it sequences product, marketing, and sales in the right order so each function is set up to perform at its best rather than scrambling to catch up with each other.
For: Leadership teams and marketing functions ready to get serious about how they position, communicate, and grow.
About the Facilitator
Kyle Romaniuk
Founder & CEO, FRAKXION | Author, EMBARK | Harada Method Coach
A serial entrepreneur and strategic advisor with three decades of experience helping organizations build cultures primed for sustainable growth — from international brands such as Red Bull, Scotiabank, and GoodLife Fitness to local leaders in manufacturing, retail, and technology. Past-Chair of the Canadian, Manitoba, and Winnipeg Chambers of Commerce, and an advisor to The Dream Factory children’s charity.
As Founder and CEO of FRAKXION, Kyle brings a rare combination of frontline entrepreneurial experience, fractional C-suite leadership, and the perspective of someone who has rebuilt from the ground up. His book EMBARK distills the Refraction Pathway — a 5-zone, 30-focus-area framework designed to move leaders from reactive to purposeful faster than he got there himself.